TU Wien - Fit for the future

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The year 2024 at the Vienna University of Technology is all about future fit.

In a collaborative process involving students, professors, staff and external experts, a new strategy is being developed to further evolve the institution and make it fit for future requirements.

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TU Wien is getting fit for the future – Join in!

The aim of the project branding is to appeal to this broad and quite divergent audience and encourage them to actively participate in the process. This requires provocative visual means and measures in the familiar environment of TU Wien.

Striking graphic backgrounds based on the popular design world of the 1980s emphasise the applications of the project brand. In keeping with the future fit concept, motivated sportspeople convey the project content. The intention is to create a likeable and humorous effect that attracts the viewer's attention.

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The branding elements developed are scalable. Depending on the needs of the target group and the desired effect, the logo, colours, patterns and protagonists can be flexibly combined.

Concepts for content and design

Corporate design, logo, advertising and design manual

Production of applications and templates

Continuous consulting, further development and support

Graphics Identity