A logo grows until it finally becomes an urban silhouette.
TU Wien - UniverCity2015
Not only did the year 2015 see Vienna University of Technology celebrate its 200th anniversary, it also saw the completion of comprehensive measures for its modernisation.
"TU UniverCity2015" is the name of the project, which also points to the "TU Wien" remaining in the city center. A total of eight faculties, five locations and 24,000 employees and students were affected.
We developed a complete and flexible logo-brand system to support the visualisation of this process. Elements from the existing TU logo were used as a basis and were dismantled into their components, coloured, supplemented by a further element, and then recomposed.
The resulting logo grew with project progress until it finally became an urban silhouette.
The logo and the background process are very versatile and form the basis for a holistically acting information system.
Tour of the new lecture halls Getreidemarkt | from left to right: BIG Managing Director Wolfgang Gleissner, TU Rector Sabine Seidler, Federal Minister Karlheinz Töchterle, Dean Bernhard Geringer, Architect Gerhard Kratochwil, Photo: © TU Wien
Concepts for content, design and technical implementation
Corporate design, logo, business equipment, advertising and design manual
Production of application templates
User interface design
Frontend development
Backend development
