A logo grows until it finally becomes an urban silhouette.
TU Wien - UniverCity2015
The project name “TU UniverCity2015” alludes to the fact that the TU Wien remains in the inner city. The project involved eight faculties, five locations and 24,000 members of staff and students.
We developed a complete and flexible logo-brand system to support the visualisation of this process. Elements from the existing TU logo were used as a basis and were dismantled into their components, coloured, supplemented by a further element, and then recomposed.
The resulting logo grew with project progress until it finally became an urban silhouette.
Concepts for content, design and technical implementation
Corporate design, logo, business equipment, advertising and design manual
Production of application templates
User interface design